In 2017 a ‘disruptor, Richard Thaler, was awarded a Nobel Prize in Economics for acknowledging the role of emotions and ‘irrationality’ in many individual decisions and then applying it to public policy for better outcomes.  In this book, Mark is clearly looking to disrupt what needs disrupting.  He gives a well-researched  view into the absurdity (irrationality) of our economy in an easy-to read style for the non-economist to understand.  More importantly, he inspires us all (hopefully) with possibility.  Possibility for a better way forward.  A 21st century way forward.  A happy way forward.  This is a conversation that’s worth joining.  It needs a strong voice.  Here’s the ammunition. Come on Marketing community!Peter Haslett
Chairman Ipsos Connect, UK and Northern Europe
President, Ipsos Connect Canada