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Mark hasn't just been researching the economics of happiness; he has been implementing happiness-creating economic system redesigns with towns, provinces, tribes, and nations. What he has learned is far more interesting than academic research. This book opened my eyes to the true purpose of our current economic system, how it impoverishes the people, and the environmental damage it does. I knew the current form of capitalism was getting bad answers on issues like climate change and inequality. I knew alternatives were possible. But I did not have as sharp of understanding why this system cannot go on or what could be done about replacing it with something that can be both sustainable and happy. After a rude awakening, this book inspires hope. Those protesting the current version of capitalism have seen plenty to complain about, but no clear alternative to aspire to. Mark has identified the major aspects of the current system that we must change to create a stable and happy society. He has identified what to do instead. The challenge now is not about knowing where to go, but finding the will to act.
Gifford Pinchot III
Author of Intrapreneuring
Creator of the Happo/Dammo Ratio
President Emeritus and Co-founder of the world's first school with an MBA of Sustainable Business
Mark’s description of the Well-Being Corporation is a beacon of hope. It’s time we measured how organizations in all sectors are contributing to the five capitals that matter. Mark shows how. The book should be required reading for all CPAs who want to make a difference.Bob Willard
Author, The Sustainability Advantage